Velveeta broccoli cheese soup

It’s so much more than macaroni and cheese. It was created to make use of broken velveeta broccoli cheese soup wheels.

In the early 1900s, Monroe Cheese Company wanted to salvage its Swiss cheese wheels that were either broken or misshapen. Velveeta operated as a independent company in Monroe, NY until the food giant—which was already producing its own processed cheese products—purchased it. It’s essentially had the same logo for 50 years. In 1961, the iconic oval logo was introduced and has more or less remained the same ever since. Original commercials claimed it was nutritious. Smart albeit sly marketers decided that adding whey made the cheese healthier and more nutritious and “highly nourishing” for “weight-watching moms” and “growing youngsters. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

It was one of the first foods to get the American Medical Association’s approval. Velveeta had an identity crisis in the 1950s. When Kraft debuted pre-sliced cheese in the ’50s, it had to do some damage control. To avoid internal competition, the company rebranded Velveeta as a dip and sauce. Its first recipes weren’t necessarily delish. Originally Velveeta was made from real cheese.

Today, it’s mainly whey protein concentrate, milk protein concentrate, milk, fat, and preservatives. If you’re a dedicated fan, then you know Velveeta as “Liquid Gold. TEL have a long history together. In the 1970s, the first recipe calling for both the cheese spread and diced tomato-chile combination was published. And that famous queso dip is still used today, especially at football and tailgating parties. The mac and cheese has been around since the ’70s.

Velveeta Shells and Cheese became an instant hit from Kraft since they were introduced to store shelves back in 1978. Mini blocks are made for quick and easy dinners. 5 0 25 0 25 0h-. Delish editors handpick every product we feature. We may earn commission from the links on this page. It serves many purposes, from functioning as a smooth and creamy cheese sauce for homemade mac and cheese to gooey goodness inside a grilled cheese sandwich.