Starbucks valentines

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Starbucks, American company that is the largest coffeehouse chain in the world. Its headquarters are in Seattle, Washington. Starbucks was founded by Jerry Baldwin, Gordon Bowker, and Zev Siegl, opening its first store in 1971 near the historic Pike Place Market in Seattle. Alfred Peet, a coffee-roasting entrepreneur, was a major inspiration to the founders of Starbucks. By the early 1980s Starbucks had opened four stores in Seattle that stood out from the competitors with their top-quality fresh-roasted coffees. In 1980 Siegl decided to pursue other interests and left the two remaining partners, with Baldwin assuming the role of company president.

Howard Schultz, a sales representative for Hammarplast, a Swedish company that made kitchen equipment and housewares from which Starbucks bought drip-coffee makers, noticed how large the company’s orders were, which prompted him to pay it a visit. Schultz was so impressed that he decided to pursue a career at Starbucks, and he was hired as the head of marketing in 1982. Schultz’s biggest idea for the future of Starbucks came during the spring of 1983 when the company sent him to Milan to attend an international housewares show. Get a Britannica Premium subscription and gain access to exclusive content.