Selling baked goods from home

Susan Ward wrote about small businesses for The Balance for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses. Learn more about selling and how it works. At its essence, selling is handing over something of value in exchange for money or another selling baked goods from home of value.

But to get to the point where someone is willing to part with their money to obtain an item or service often requires persuasion. Not all sales transactions are equal. There is a huge difference between buying gas for your car and buying a car. In the first instance of buying gas because the tank is empty, there’s no persuasion involved. Buying a car, on the other hand, is often not an imminent need. It involves a larger investment to obtain and generally requires a salesperson to assist you. If you’re selling a product or service, you need to focus your selling efforts on communicating the benefits to the buyer.