Italian baguette

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Paris Baguette is a South Korean multinational chain of bakery-cafés, owned by the SPC Group and headquartered in Seoul. In 1986, it was established as a subsidiary of Shani Co. In 1988, the franchise brand, Paris Baguette grew into the No. 1 bakery in Korea in 2004, branching out to local subsidiaries in the United States, Vietnam, Singapore, etc. By establishing Paris Baguette it has become a global company. In 1988, Paris Croissant launched Paris Baguette, a popular bakery café franchise brand.

As of May 2022, the chain had over 3,600 retail stores in South Korea and 99 stores in the United States. Paris Baguette also launched almost 185 retail stores in China, Vietnam, Singapore and France. Caffè Pascucci is an Italian espresso café franchise. In 2022 a boycott of Paris Baguette took off after a worker at a Pyeongtaek factory was fatally crushed by a sauce mixing machine.