Google will you be my valentine
This page is for personal, non-commercial use. BERLIN — Porsche is considering fully integrating Google software into its car cockpit, a source close to the company said on Google will you be my valentine, marking a shift in strategy for the newly listed carmaker. The deal, which is only being considered for the Porsche brand and not the Volkswagen Group more widely, would enable Porsche customers access to Google applications like Google Maps and Google Assistant without needing to connect the car to an Android phone. Spokespeople for Porsche and Google were not immediately available for comment.
A spokesperson for Volkswagen software unit Cariad declined to comment. Porsche had previously been reluctant to use Google software because Google asked for too much data to be shared, according to Manager Magazin, which first reported the talks. Technology companies from Google to Apple and Amazon are in a race to control carmakers’ dashboards as software becomes an integral part of car design. But some automakers are wary of allowing the tech giants unfettered access to the data generated by connected cars, or to allow them to displace the automakers’ brands with their own in dashboard displays. BMW, for example, was “definitely not taking the path” of integrating GAS into its cars, a spokesperson said on Thursday: “It is important to the company to keep hold of the customer interface,” they said. Check your in-box to get started.
You must be logged in to perform that action. Sign in to post Please sign in to leave a comment. This page is for personal, non-commercial use. BERLIN — Porsche is considering fully integrating Google software into its car cockpit, a source close to the company said on Thursday, marking a shift in strategy for the newly listed carmaker. The deal, which is only being considered for the Porsche brand and not the Volkswagen Group more widely, would enable Porsche customers access to Google applications like Google Maps and Google Assistant without needing to connect the car to an Android phone. Spokespeople for Porsche and Google were not immediately available for comment.