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American live streaming financial news network founded by Cheddar bagel twist Steinberg in the United States. According to Steinberg, Cheddar received 148 million views in August 2017 across all of its platforms. On Facebook, 60 percent of Cheddar’s viewers are under the age of 35.

Reportage focuses on stocks and technology. Advertising comprises either program underwriting or semi-weekly brand integration. Cheddar has two feeds, a paid-for and a free version. The free feed broadcasts three hours of new content daily and archived content is available through Facebook and over the air via its affiliated stations.

Bryan Goldberg, came up with the name Cheddar. Steinberg founded Cheddar in early 2016 and hired Peter Gorenstein, a senior producer at Yahoo, as the channel’s chief content officer in January 2016. In September 2017, Cheddar hired Anjali Kumar, former Warby Parker executive and Google lawyer, as its first general counsel and chief people officer. 3 million, primarily from Snapchat and Lightspeed’s Jeremy Liew, and additional funds from WGI Group, Homebrew, Jerry Speyer, and David Fiszel. Cheddar began streaming on April 11, 2016, on Facebook Live with one hour of programming at 9:30 am.

10 million in funding on September 6, 2016, all of which was an equity deal from Lightspeed Venture Partners, Comcast Ventures, and Ribbit Capital. The channel teamed with Bustle to launch its afternoon show Extra Sharp on May 18, 2016. In January 2017, Vanity Fair’s Hive business news and Condé Nast Entertainment partnered with Cheddar to create a live weekly series called VF Hive on Cheddar. Propagate Content in March 2017 partnered with Cheddar to produce a weekly 45-minute show for international markets.

Propagate also became Cheddar’s international sales representative. On August 5, 2017, Cheddar opened its second New York studio at the Flatiron Building in Manhattan. The Flatiron studio was built for its Cheddar Life series. In April 2017, Cheddar began broadcasting on digital UHF stations in five markets and rents the broadcast spectrum from DTV America. Dunkin’ Donuts, a Cheddar advertiser, gave free digital antennas at events in the stations’ markets to publicize the over the air launch.