Breakfast pita pizza

This article is about the restaurant. Breakfast pita pizza in the Box 2022 logo.

Logo used since October 4, 2022. Headquarters9357 Spectrum Center Blvd, San Diego, California, U. Jack in the Box is an American fast-food restaurant chain founded February 21, 1951, by Robert O. San Diego, California, where it is headquartered. Robert Oscar Peterson already owned several successful restaurants when he opened Topsy’s Drive-In at 6270 El Cajon Boulevard in San Diego in 1941. By the late 1940s, Peterson’s locations had developed a circus-like décor featuring drawings of a starry-eyed clown. Jack in the Box in 1960.

At this time, all Jack in the Box locations—over 180, mainly in California and the Southwest—were company-owned. Location sites, food preparation, quality control, and the hiring and training of on-site managers and staff in each location were subject to rigorous screening and strict performance standards. In 1968, Peterson sold Foodmaker to Ralston Purina Company. Around 1980, Foodmaker dramatically altered Jack in the Box’s marketing strategy by literally blowing up the chain’s symbol, the jack in the box, in television commercials with the tagline, “The food is better at the Box”.

After 18 years, Ralston Purina decided in 1985 that Foodmaker was a non-core asset and sold it to management. 655 million, the chain boasted 897 restaurants, and Foodmaker became a publicly-traded company. At their annual meeting in July 2018, the National Jack in the Box Franchisee Association, which represents the owners of about 2,000 of the chain’s 2,240 restaurants, voted “no confidence” in the company’s chief executive officer, Leonard “Lenny” Comma, and called for him to resign. In December 2019, Comma said he would be stepping down. Del Taco has approximately 600 locations in 16 US states. The acquisition was finalized in March 2022.

JBX Grill was a line of fast casual restaurants introduced in 2004 by Jack in the Box Inc. They featured high-quality, cafe-style food, avoiding most of the cheaper fast-food items typically served at Jack in the Box. The architecture and decor maintained an upbeat, positive atmosphere, and the customer service was comparable to most dine-in restaurants. Although best known for its hamburgers, Jack in the Box’s most popular product is its taco, which it has sold since the first restaurant in the 1950s. Besides tacos, other Americanized foods from ethnic cuisines that Jack in the Box offers include egg rolls, breakfast burritos, and poppers. The Bonus Jack was first released in 1970 and has been reintroduced to Jack in the Box menus at times throughout the years, still containing “Jack’s secret sauce”. In September 2013, Jack’s Munchie Meal was introduced.

There are 4 different Munchie Meals: Spicy Nacho Chicken Sandwich, Sriracha Curly Fry Burger, Stacked Grilled Cheeseburger, and Chick-n-Tater Melt. In October 2016, the “Brunchfast” items were introduced. Egg Chicken Sandwich, Blood Orange Fruit Cooler, Brunch Burger, Cranberry Orange Muffins, Homestyle Potatoes, and Southwest Scrambler Plate. In January 2018, the “Food Truck Series” sandwiches were introduced, including the Asian Fried Chicken, Pork Belly BLT, and Prime Rib Cheesesteak. This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Jack was reintroduced specifically to signal the new direction the company was taking to refocus and regroup after the 1993 E.

A commercial was released in 1997 where Jack goes to the house of a man who has records of calling Jack in the Box “Junk in the Box”. When the man shoves Jack yelling “Beat it clown! Jack chases him outside, tackles him to the ground, and forces him to try Jack’s food and confess his deed. The commercial ends with Jack saying “I’m sorry for the grass stains. Jack making business decisions about the restaurant chain’s food products, or out in the field getting ideas for new menu items.

During the height of the now-defunct XFL, one of the continuing ad series involved a fictitious professional American football team owned by Jack. The team, called the Carnivores, played against teams such as the Tofu Eaters and the Vegans. The Meaty Cheesy Boys, a mock boy band to promote the Ultimate Cheeseburger, were created in 1999 during an ad campaign featuring an out-of-control advertising executive previously fired by Jack. The boy band would eventually perform their hit “Ultimate Cheesebuger” at the 1999 Billboard Music Awards.

In 2000, an ad involved a man washed up on a remote island with only a Jack in the Box antenna ball as a company. Later that year, director Robert Zemeckis, claiming the agency had appropriated elements of his Oscar-nominated film Cast Away for the ad, had his lawsuit against the ad agency thrown out. In April 2006, Jack in the Box launched an ad campaign called Bread is Back, taking a stab at the low carbohydrate diets of recent years. In 2006, Jack in the Box took the use of this perception creating a commercial featuring a typical stoner who is indecisive about ordering. When faced with a decision, the Jack in the Box figurine in his car tells him to “stick to the classics” and order 30 tacos implying that he has the “munchies”. Angus beef used by Carl’s Jr.

During Super Bowl XLIII on February 1, 2009, a commercial depicted Jack in a full-body cast after getting hit by a bus. In October 2009, Jack in the Box debuted a popular commercial to market their “Teriyaki Bowl” meals. The commercial features employees getting “bowl cut” haircuts. At the end of the commercial, Jack reveals that his “bowl cut” is a wig, to the dismay of the employees. Jack in the Box logo from March 2, 1980 to March 14, 2009. Jack in the Box logo from March 15, 2009 to October 3, 2022.

In 1981, horse meat labeled as beef was discovered at a Foodmaker plant that supplied hamburger and taco meat to Jack in the Box. The meat was originally from Profreeze of Australia, and during their checks on location, the food inspectors discovered other shipments destined for the United States which included kangaroo meat. Main article: 1993 Jack in the Box E. In 1993, Jack in the Box suffered a major corporate crisis involving E. This Jack in the Box off U. Route 83 is one of five company outlets in Laredo, Texas. In 2005, Jack in the Box announced plans for nationwide expansion by 2010.