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Verywell Mind’s content black friday lego deals for informational and educational purposes only. Our website is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Kendra Cherry, MS, is an author and educational consultant focused on helping students learn about psychology. Verywell Mind articles are reviewed by board-certified physicians and mental healthcare professionals.

Medical Reviewers confirm the content is thorough and accurate, reflecting the latest evidence-based research. Content is reviewed before publication and upon substantial updates. According to color psychology, color-related emotion is highly dependent on your personal preference and past experiences with that particular color. The color black is no different. Individual reactions to the color black can vary widely. Some of these responses have cultural associations, but other factors can also play a part.

Your own reactions might be shaped by your experiences and personal preferences. According to German scientist Hermann von Helmholz, “Black is real sensation, even if it is produced by the entire absence of light. The sensation of black is distinctly different from the lack of all sensation. The color black is associated with a number of positive qualities and characteristics. The color is often described as strong and elegant. That’s why many people don black clothing when attending a fancy event.