Bbq food

The Kogi truck took a while to catch bbq food. After several weeks of parking in different locations and not getting any customers, Kogi began going to clubs and giving free samples to bouncers. They enjoyed them and spread the word.

Kogi’s first “big break” came when it got the idea outside of Green Door in Hollywood to contact food bloggers about trying the tacos who then wrote about Kogi. Kogi initially had no fixed location. In the tradition of LA taco trucks, Kogi operated entirely from a mobile vehicle driven around the city and parked for a few hours in different locations, with some preparation done from a home base in Culver City, California. In 2010, the creators of Kogi opened two sister restaurants serving Korean inspired food. The restaurant Chego, with a primary focus on bowls, opened on April 7, 2010. To serve airline passengers at Terminal 4, Kogi opened a stationary location within the secured area at the Los Angeles International Airport in December 2014. In April 2016, Kogi opened their first brick-and-mortar version of their food trucks in Palms, Los Angeles.

Seven months later, a second Kogi Taqueria location was opened inside a Whole Foods Market in El Segundo in November 2016. Part of the reason for the sudden and strong interest in Kogi is the food. The New York Times opined, “The food at Kogi Korean BBQ-To-Go, the taco vendor that has overtaken Los Angeles, does not fit into any known culinary category. Los Angeles, like many large American cities, has a large percentage of residents from different cultures, and Kogi relies on the familiarity people have with other cuisines.

The attraction, however, depends only partly on the flavors. Media accounts emphasize the social aspect of eating at the ever-mobile Kogi. According to the Los Angeles Times, “The truck and its staff of merry makers have become a sort of roving party, bringing people to neighborhoods they might not normally go to, and allowing for interactions with strangers they might not otherwise talk to. Kogi was the inspiration for the title of a jazz song by artist Jacob Mann released on December 9, 2016. Kogi Korean BBQ, a taco truck brought to you by Twitter”. Thanks to Twitter and the Web, L. Korean tacos of America’s first viral eatery”.